Operator-grade analysis on site selection, territory planning, and location data. Written by Matt Van Eck, GISP — 15+ years of geospatial expertise distilled into actionable insights.
Most businesses choose locations based on gut feel. Here are the 5 data points that actually matter — and the cost of getting it wrong.
A single wrong location decision costs $50,000 to $250,000 in wasted rent, buildout, and dead inventory. The fix isn't complex — five data points separate good locations from bad ones.
Service businesses fail at territory planning. Zip codes aren't strategy. Here's how to define territories by revenue density.
Service businesses think territory by zip code. That's not strategy — it's convenience. Revenue density mapping is how the largest service businesses define profitable territory.
Broker intuition, drive-bys, and basic demographics vs. data-driven AI analysis. A real comparison of what each method gets right — and where each fails.
AI site selection removes human bias from initial screening. Traditional methods provide local context and negotiation intelligence. The strongest decisions use both — for the right jobs at the right stages.
Population density, competitor concentration, expansion lift scores — what each metric measures and what actions to take at each density level.
A density score of 78 is excellent for a quick-service restaurant and irrelevant for a distribution center. The calculator gives you data. This guide explains how to read it for your specific business model.
Manual maps, spreadsheets, and AI tools — a buyer's guide to choosing the right site selection software. Includes how glass-box scoring outperforms black-box competitors.
The site selection software market looks nothing like it did three years ago. Vendors that dominated 2023 are shipping the same methodology. Here's how to separate serious tools from impressive demos.
Market density analysis explains why two locations in the same zip code can have dramatically different revenue potential. A practical guide to trade area analysis and competitive density.
Population density isn't the same as market density. ZIP code averages hide block-level variation. Here's how to measure demand concentration accurately for site selection and franchise expansion.
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